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ck watches & jewelry
In 1997, Calvin Klein and the Swatch Group merged their formidable talents to create ck watch. The clean, contemporary, graphic lines of watches such as ck dress struck a chord with the public, and the new, inimitable "watch as fashion accessory" was born. Today, around 200 different Swiss made designs for both men and women are on the shelves in over 60 nations.
The initial geometric design concept has gradually given way to more fluid and organic lines, to sensual and integrated curves. ck bold, ck flash and ck ray, to name but a few, reflect this more recent evolution in style. We draw inspiration from the world we live in: the touch of a stone, a flexible fabric, modern architecture, or a Calvin Klein bag—all can be transformed and appear on the wrist.
Launched in 2004, ck jewelry is the product of an inspirational challenge to the creative teams in Biel and New York. ck jewelry features clean lines and the characteristic curved metal surfaces that make for a sexy but simple design aesthetic. Eleven lines have emerged to give body and shape to the creative impulse. Ck yoyo, ck precious, ck ellipse, ck liquid, ck sway, ck hook, ck loop, ck smooth, ck dress, ck continuity and ck wish present rings, bracelets, necklaces, earrings, and cuff links; some are set with diamonds. Materials used are (hypoallergenic) stainless steel, tinted glass crystal, black agate, resin coating or silver.
ck Watch and Jewelry Co. Ltd radically changed the fashion segment of the Swiss watch industry worldwide. Many competitors have tried to outflank or overtake it, but ck Watch & Jewelry remains the international leader, thanks in part to strategic price positioning made possible by the Swatch Group.
ck Watch and Jewelry Co. Ltd is one of the rare ambassadors of the Swiss watch industry in the fashion segment.
The headquarter of ck Watch and Jewelry Co. Ltd. is located in Biel, Switzerland, in the city that is home to the head offices of the world’s largest watchmaking group, The Swatch Group. ck employs some sixty people, who develop and produce ck watches and jewelry and coordinate worldwide marketing, sales and distribution.
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ck Watch & Jewelry, Swatch Group Nordic har følgende brands og labels
Calvin Klein watches , CK
ck Watch & Jewelry, Swatch Group Nordic er repræsenteret i følgende produktkategorier
Smykker: Smykker , Smykker: Smykker
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